28 July 2016
Ghacem unveils new product: Ghacem Super Strong 42.5R
Ghacem, Ghana’s largest producer of cement has introduced Ghacem Super Strong, a new product, unto the Ghanaian market to meet the growing needs of precast concrete manufacturers and block makers in the country. This was done at a colorful launch at the Ghacem premises at Tema.
The new Ghacem Super Strong is higher-grade cement with an improved package. It has a finer texture compared to the other grades, gives consumers extra blocks than the other grades as well as stronger than the other grades.
The company has been in the production of grade 42.5N bulk cement, known as Ghacem Extra, and the 32.5R known as Ghacem Super Rapid, since its establishment. With the addition of this new product, Ghacem can now boast of being the only cement manufacturing company with three different products.
Construction growth in Ghana
In accordance with industry practice, different types of cements are meant for different jobs; hence the decision by Ghacem to introduce the new grade of cement as the construction sector in Ghana continues to grow.
The Managing Director of the company, Mr. Gade Morten said in an interview at the event to launch the product; “We want Ghanaians to be aware of the varied uses of cement to ensure that they get exactly what they want from a particular product.”
He added that Ghacem Super Strong cement is beneficial to block makers because with its finer texture, they can produce more and stronger blocks leading to stronger buildings; therefore they should make it their number one friend. He also advised “Consumers to desist from using one grade of cement for all works.”
Ghacem has carved a niche in the cement market in the country and continue to be the top most used cement till date. The introduction of this new product is a testament of Ghacem’s quest to consistently satisfy the growing market needs for the 42.5R grade of cement.
Super Strong is a great achievement
The Commercial Director of Ghacem, Philip Archer said the new product is one of the greatest achievements of Ghacem as they are poised to sustain their position as market leaders in the industry.
Mr. Archer added that with this new development, Ghacem would continue to develop strategies to meet the needs of consumers.
Mr James Asare-Adjei, President of the Association of Ghana Industries (AGI), bemoaned the decline in the manufacturing sector in the country over the past few years, but said it was gratifying to learn that the construction sector is rising steadily.
He reiterated the need for government to provide an enabling environment for indigenous Ghanaian businesses to thrive and to compete on the global market.
He said given the enabling environment, local industries hold answer to the huge employment challenges facing the country.
Deputy Minister of Trade and Industries, Murtala Muhammed said government acknowledges the challenges industry faces and is doing all in its power to alleviate them.
He said as part of steps to shore local industries up against cheap imported products, Parliament will soon pass the Ghana International Trade Commission Bill into law.
Ghacem is the leading cement company in Ghana popularly known as the "The nation builder"! The company was established in 1967, and has played an important role of building Ghana through more than 40 years. Ghacem has two cement grinding plants in Tema and Takoradi, and a network of sales offices and depots throughout the country. Millions of dollars have been invested in expansion of its factories. These expansion works have improved the quality of Ghacem cement, reduced energy consumption at the plants, ensured efficient production and reduced environmental impact of the plants operations.